Quality, flavour & character in Premium (extra virgin) olive oil begin in a well-planned & managed olive grove & continue through every production, packaging & distribution stage to the consumer's table.

Therefore, a strategy which links all those stages is essential to the creation of such a premium product.

It is also essential that such a plan be developed, detailed & approved by all parties involved before any aspect of production begins, ensuring that all factors operate in harmony & according to the ultimate aim of the exercise.

This one day workshop, specifically designed to assist producer associations develop an end product suitable for a modern market, addresses all aspects of production from tree maintenance to bottling standards, putting them into a regional & practical perspective.

Presented on Powerpoint & with lecture notes provided to participants, it encourages open discussion & interaction designed to build a strategy tailored to local needs in three stages, each work shopped before proceeding to the following stage.

This presentation is best conducted in summer when grower commitments are reduced.

Outline

1. Introduction
2. Stage 1: Pre-processing
   Includes quality & agricultural models, product certification, tree registration & regional definition.
3. Stage 2: Processing
   Includes building design, machinery selection, operational models, waste handling & operator training.
4. Stage 3: Post-processing
   Includes product styles & range, labelling, packaging & storage models & site utilization.